How I'd use Sora 2 + Claude to hit 1M+ views on AI videos

In this episode, I go through uh how you can actually come up with Sora 2 concepts that uh are going to resonate with people because you want to create an internet audience. You know that Sora 2, the AI video piece of it is a key part of that, but you don't know how. So, today I'm going to walk you through my entire workflow for using Perplexity, using Claude, and how you can actually write prompts that give you Hollywood level output that have the highest likelihood of success. And this is for anyone who wants to go viral, wants to build an audience, but doesn't know how. Here's a tutorial that, you know, within 5 minutes, you'll be able to get 10 incredible concepts for whatever it is you're working on. This is the sort of thing that is going to help you go viral. This episode is all about that. Enjoy the episode and uh I'll see you in there. It's time. >> Today we're going to talk about how to use Sora 2 to actually come up with viral videos. And why does it matter? Because if you're able to create viral videos using Sora 2, then you're going to be able to own a lot of attention. If you have a lot of attention, you'll be able to create startup ideas that sell to that attention. consumer mobile apps, SAS products, micro SAS, and it'll make your life a lot easier. It actually is an unfair advantage, right? Everyone says it. Distribution is the new um moat. And today we're going to talk about how to use perplexity, how to use claude, how to use Sora 2 um to actually come up with ideas that are going to rip. And I think that, you know, if you stay to the end, you will have an unfair advantage around how to actually surgically come up with prompts for Sora 2 that um that have a higher likelihood of success. And that's that's the sauce, right? If you understand how to do that, uh you your your startup will will more likely work. People who understood how to use YouTube in 2006 to 2012, you know, did better than people who didn't. People who understood how to use Instagram from 2012 to 2019, you know, did better that than people who didn't know how. People who understood how to use, you know, Twitter in in 2019 to 2023, you know, created massive massive media empire. So today's episode, I'm going to share everything with you how I would do it, my entire workflow. I'm going to go through an example of how I created um an ad for my startup ideabouser.com. And uh yeah, by the end of it, you'll be able to copy this and and start, you know, I wouldn't say going viral cuz it it it this is a framework for going viral. Obviously, not every one of these are going to go viral, but it's going to give you the muscle for how to create videos that have a higher likelihood of success. So, let's get into it. The first thing is you're going to want to go to Perplexity. So, uh, for Perplexity, uh, we basically want to use Perplexity as a research agent. So, what we're going to do is we're going to say, I run a startup. In my case, it you know, this is what it does. Gives validated startup ideas, trends, etc. It's called ideabser.com. I need to create short form video that will go viral. To do that, I need scroll stopping concepts for my audience of entrepreneurs building mostly uh software. The ones who long for the idea of owning a SAS that spits out cash. What kind of short form will get this engagement for this audience, show examples, and give frameworks. By the way, in this entire episode, if you go to the show notes, I'll include notes so you can download these notes so you don't have to to have the prompts for you and you can just replace idea browser and with whatever it is you're doing, right? And you know, the other important thing about this prompt is it says the um it says like what the audience actually wants, right? like what do they what what is the main goal of the audience like the people who sign up to idea browser one thing that you know we learned is that it they the people you know they want to build software products they want to build mobile apps they want to build SAS they don't know how or they're looking for ideas to get their creative juices flowing so whatever it is for you like what is the main motivation for why people are signing up to your product so you use uh perplexity as this re research agent and it you know it spits it spits out um by the way deep re deep research I should mention that uh so if you don't know the deep research button is over here at the bottom um you don't necessarily need to use perplexity you can use chat GBT deep research you can use grock deep research I just uh find that um you know this one perplexity deep research is a little better for this specific use case so now that you've got uh it says like your core psychology behind viral entrepreneur content, high arousal emotions, validation seeking, FOMO, pattern recognition. It starts giving these scroll stopping video framework. So it says the contradiction hook. The this leverages the brain's attraction to unresolved tension. I'm broke, but I'll show you my 50K MR SAS. Zero coding skills, but built 100K SAS in 6 months. So, it gives you all these different frameworks that, you know, if you're listening to this, it probably resonates with you in some way. Um, or you, you know, you've seen it at least before. Um, and it basically breaks down, okay, here's what's most likely to go to go viral, micro tutorials, set up a SAS analytics in 60 seconds, real numbers reveals, so you know, Stripe MR growth charts. So, it, you know, the point is it breaks down all these different frameworks. It gives you ideas on different content formats. And then what you're going to do um is you're literally going to copy this and you're going to ingest it into uh claude. I actually call it clude because that's the French way of saying it. But for just so the the comment section doesn't yell at me for this for this video, I'm going to call it uh I'll call. You win. You win comment section on this one. So you basically want to copy and paste all that deep research to start generating concepts with code. And we're actually going to use code. Damn, I said code. We're actually going to use claude to write the Sora Sora prompts. So basically that's that's our uh that's how we're going to do this. We're going to use perplexity for the research agent. We're going to use Claude to write the Sora prompts and then we're going to use Sora to actually obviously produce the content. Um, and then you can always go back to, um, Perplexity and Claude to refine your prompts over time. So, uh, let's go ahead and into Claude. I literally copy and pasted the perplexity deep research spitted out. What what it spit out and I and I put it in here. Uh, you can do that with with Claude, so don't worry if it's super long. And then it literally just throws out 10 scroll stopping video concepts because uh basically what I said was I said you are a skilled social media content strategist and short form video expert. I will provide you with some research insights about my target audience and platform. Using these insights, brainstorm 10 creative short form video concepts for your industry or brand. I put the goals, the requirements, the psychological triggers. Um, so I basically, yeah, I just copied and pasted this and I just said, "Hey, uh, Claude, act as a social media content strategist." And you can see these are all, this is all the data from Claude. You get some actually killer ideas for uh, videos. Now, these videos could be used for ads or they could be used if you're building an organic audience. If you need stuff short form for LinkedIn or X um Instagram, you can go ahead and use that. So, you know, give I'll just read one. Refresh Stripe 47 times today. Got this instead. Screen recording starts on a Stripe dashboard. Refreshing repeatedly. Cuts to a specific tactic and tool that actually drove the sales. quick transitions between dashboard tool and interface and result numbers and with the exact MR number appearing on screen. So, it's got these really clear, clean ideas. My 80k SAS mistake in 23 seconds. Like, these are things that would go viral. POV, you just got your first dollar on Stripe. Cloned $100 million SAS in 4 days using these three tools. It's legal. Your SAS onboarding has a 14-second problem. So these are all So now you have 10 ideas that have a good chance of resonating. But this is the mistake that people make is they just kind of stop there and then they they put it into um Sora. But what you actually want uh Claude to do is to evaluate it. So what I usually do is I say evaluate each of these 10 concepts against our key engagement criteria. Specifically, for each idea, rate 1 to 10 and briefly comment on hook strength, so the first 3 seconds. How attention grabbing is the proposed hook? Uh pattern interrupts and pacing. Uh emotional curiosity trigger, does it invoke an emotional response? Algorithm fit. How likely is this concept to lead to high completion rate or shares? I.e., is it trend friendly, engaging enough for Tik Tok and reels? This is so so important because this is the stuff that we talked about in the beginning which is it's going to help you increase your odds of success. So then what it spits out is the evaluation. We're using it as basically an evaluation agent. So it tells us, you know, what is the best uh the the yeah the highest rated or lowest rated uh of these concepts. And you can see there's a lot of eights and nines. There's lots of, you know, there's here's some tens. Um, and what I like to do is now that we have this list that's all rated is I basically ask it um to give me a recommendation. So, um, the top three concepts overall, it it gives it to me. So, everyone says build an MVP. I did the opposite and hit 25K MR. You can see that the average score is 9.75. It tells you why it wins. And I always read this. It's important to read it. Perfect storm of controversy, social proof, and trending format. Leverages an existing popular content remix strategy. Drives massive comment debate. Algorithm gold. You should read this to make sure that you agree with it, right? Um, if you get one of these concepts and it's rated high, but you're like, "This is kind of cringe for whatever reason, or you know, I don't feel comfortable sharing this for whatever reason." Um, change it. Change it. But maybe you want to keep the format and just sort of change some of the content. Um, so it it uh it gives you a recommendation. It says, "Start with concept three as your first video. It has the highest viral ceiling. Follow up quickly with concept 7, clone tutorial for practical value that converts." And now you basically have uh a few videos that you can start testing. You're not sitting in a blank page and being like, "What should I use Sora 2 for?" or no, you've got something that's validated that you can actually use. So then then you have to actually prompt it to get the prompt, right? So instead of you coming up with the prompt, uh you want to come up with you want to prompt Claude to come up with the prompt so it's optimized. So you say, I want you to make sure this is Sora 2 optimize. Basically, how can I use Sora 2 to its advantage to make this scroll stopping? Maybe it's a cameo by Sam Alman or someone else. Look into Sora to make sure you are optimizing and then give me the prompts for Sora for your two best ones. So it researches Sora 2's capabilities um and it optimizes it based on that that and in pretty much instantaneously you get um you get uh you know well actually not instantaneously. So here you can see it researching why you know how to optimize Sora 2 for SAS content. So it's gone ahead and done that. And then what I did is I said you know make it 15 seconds long. I think Sora maxes out at 15 seconds on web and on mobile I think it max out on 10. Obviously they're going to increase that over time. Um so you want to get good at it now because yeah the truth is you know 10 and 15 seconds you don't have enough time. it's really not enough time to to do tons of high quality content. Um, but you know, obviously it'll increase over time. So that's why now is a good time to get used to it and get good at it. And of and there are people who are getting millions of views on their 10second uh pieces of content. Reminder, Vine was 6 seconds back in the day, right? And early days in Tik Tok was just 15 seconds. So, uh, what I said was I gave it I I wanted I wanted it to be 15 seconds instead of 10 seconds. So, I put made it 15 seconds. Use quotes for the exact line I want spoken. So, Sora 2 is capable of generating synchronized speech. So, the character in the video might actually say that line out loud. Um, describe the key visual elements. Person at a desk, timer. Uh, put a spoken dialogue label just to be safe to indicate that line should be spoken. This might not may or may not be necessary. Um, and mention oncreen text explicitly for the ending. Uh, Sora can render some text in the scene if prompted, although quality may vary. So, uh, sometimes it, you know, the the prompt includes some of this stuff, sometimes it just completely ignores it, but having this in there does overall when you're creating a bunch of content help. So you you put that in there and then you get uh the Sora 2 prompts for your top two concepts. Um and it's pretty long. I know what you're thinking. I generally, you know, use Sora 2 on um on the web. And a lot of people think of Sora 2 uh as a um as a mobile app. You can use Sora 2 on the web. Um, it's just you do need to be a pro member, I believe. So, just double check it there. And I like it on on the web is uh you can you can just, you know, it's just easier to copy and paste. You can you can do these really long um really long uh you know uh sorry, you can do these really long prompts here. And you can see at the bottom here, you can actually change the duration. Uh oh, see, it's not letting me do it right now. Um, I guess you know they're probably overloaded with traffic, but uh this is a little hack that you can sometimes change the duration from 10 to 15 seconds uh on the web here. So, I ended up the um the the prompt over here uh and ended up creating a 10sec uh video. So, I actually think it's a pretty good ad because it generates curiosity. And when you generate curiosity with an ad, um your your click-through rate goes up and sometimes the platforms are willing to um basically have a a lower cost per click if if you do that. So, this isn't, you know, I think it does this. It basically shows notion and then it's like, I clone this. Do you want to clone this? Um how? And then it it basically says like there's these tools how to do it. Go to my link and bio. Um it's not perfect, right? You can see like this says like bubble io up here and like the you know the the the writing is a bit like sketchy, but I think uh overall like I wouldn't be surprised if this ad worked and you would have to pay someone hundreds thousands of dollars to actually like conceptualize this, build this. Um and now you can do this uh you know pretty simply. This was one of my prompts and this was this is a second video uh that had the most likelihood of of success. I think it's interesting. It's completely different. Um I have a feeling that this notion one will perform better, but that's just based on my gut. Um but that's the beauty about Sora, right? You try it out and you see you see if it if it works. And that's kind of that's kind of it, right? like um this is hopefully giving you a workflow for how to research ideas uh how to come up with concepts um how to score concepts how to iterate with them and uh and how you can uh yeah how you can basically use Sora 2 to to your advantage. You're basically just want to going, you know, keep going back and forth and iterating and seeing what it prompts prompts out. And you may, you know, you may re say like, "Hey, this notion video is like it's pretty good, but what if um, you know, you changed the visual side uh style? What if you made it more cinematic?" Ask Claude to give you advice on how to prompt it. And, uh, good things will happen if you continue iterating, continue posting. I think that this is a um just a a massive opportunity to get started today. Um for the you know because I think the people who are going to write incredible sora prompts um you know will have the power of Hollywood in their hands and uh how valuable is that? So I hope this episode has been interesting. Um I can't wait to see what you build. Have a creative day, friends. And if this has been even remotely interesting to you, please like and comment so I know to keep creating episodes like this. Thank you for listening to the Startup Ideas podcast. Um, and for more startup ideas and trends, uh, go to, uh, ideabrowser.com, um, and sign up for